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Welcome to the Turning Lemons Into Lemonade Podcast! 

 

On our weekly podcast, successful women entrepreneurs will share with you some of the biggest struggles that they have encountered in launching and growing their business and how they turned those struggles into successes! 

You'll hear exactly how they took their "lemons" and turned them into lemonade in their life and business!

This podcast is meant to be encouraging and motivational on those days that you feel like you're all alone in your business growth.  And along the way, these successful women entrepreneurs will also share with you their best tips, strategies, and advice on building and growing a successful business! 

So pull up an earbud, hit the treadmill and let's get started!

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  2. 036 - How To Move On After You LOSE Your ENTIRE Business...with Heather Prestanski

036 - How To Move On After You LOSE Your ENTIRE Business...with Heather Prestanski

Feb 19, 2019

This episode of the Turning Lemons Into Lemonade podcast covers every business owner's biggest fear - losing your entire business to hackers!

One day over seven years ago, hackers took over my website and my instagram account.  It was DEVASTATING, time consuming, and costly to recover!  But in Heather Prestanski's case, if she hadn't been amazing at sales and marketing, it could have literally destroyed her business.

We always hear, build your email list - no one can ever take that away from you.  Heather described how hackers took over her facebook page, her email provider - everything!  Imagine building a 100k person email list and losing it all!  She lost her Facebook Custom Audiences.  She lost her Facebook Lookalike Audiences.  We're talking BIG, HUGE, PAINFUL losses.

She and her husband had just bought their new house.  She had just brought her husband home to work in her business! And their income dropped by over 80%!

Fortunately, Heather is a master marketer and sales trainer.  Heather is still recovering and rebuilding her business.  But with the income drop, she had to immediately figure out how to generate revenue - which meant going back to basics, getting on the phone with relationships and selling more services.